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Strategic PR for Independent Companies w/Janet Oganah
Monthly office hours w/Arlan & multiple experts
Registration
Intro to Janet
What is Janet’s List? (1:02)
What will we cover in this course? (2:45)
What are the benefits of PR to your independent business?
The broader PR context
How ready are you to delve into PR?
How ready are you to delve into PR? Getting the basics right (4:35)
Your story
Your ‘unique selling point’ (USP) and product/market fit
Establishing goals and objectives for your proposed PR activity
PR options including obtaining professional support
PR support options for independent businesses
PR case study - working with a PR consultant (5:57)
DIY PR options
Low or no budget PR options
Securing my own PR for Janet’s List - case studies
When PR leads to other PR - TRT interview (6:06)
A google search led to BBC Radio 4 which led to NPR (9:56)
Using Instagram (2:21)
Using a Facebook group (3:59)
When PR leads to other PR - using my network (4:02)
How I prepare for PR opportunities
What I do when I am approached for PR opportunities
How I prepare for face-to-face interviews (and video interviews) (8:17)
How I prepare for radio and written interviews
Making the most of PR obtained
Making the most of PR coverage
Measuring the impact of your PR activity
The broader PR context
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