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Masterclass: How to Raise Startup Capital
Let's go!
Arlan's intro & what you'll learn (required) (14:32)
Student introductions! [welcome]
Course reading list [highly recommended]
Arlan's incredible journey (5:08)
Portfolio company testimonials: Curlmix & Uncharted Power (0:34)
Portfolio company testimonial: Haute Hijab (3:07)
Portfolio company testimonial: Sunhouse (3:15)
Portfolio company short film: Haute Hijab (11:21)
Download my 65-page action guide to complement this masterclass
[Download]
Module 1: Types of funding for your company
Funding overview (1:03)
Friends & Family (4:39)
Angel investors (6:12)
Family offices (3:27)
Venture Capital (6:24)
Accelerators & Incubators
Crowdfunding vs. Crowdequity (5:06)
Debt & Grants (2:41)
Bootstrapping (spoiler alert: Arlan's fav!) (17:33)
Bootstrapping case study: Curlmix (0:59)
If you skipped the Bootstrapping video... (0:23)
Terms, jargon, & tools (23:12)
Terms pdf
Bonus: Legal insights from Ed Zimmerman (convertible notes, SAFEs, etc)
Bootstrapping case study: Tara Reed, Apps Without Code
Peeling back the curtain
Tara's first $100,000
The business model
$1million in 2019
Tara's 2-day workweek
A downside to bootstrapping
Convincing premium customers
Contact Tara / Wrap-up
Full text transcription of audio
Module 2: Getting started on your fundraising
Bootstrapping vs. Raising (9:57)
Research & Development (20:15)
Pitching to investors (23:24)
Pitch deck dos and donts (20:06)
Pitch competitions (10:05)
Pitch deck homework (3:50)
*Guest professor: Harvard's Laura Huang | Finding your EDGE while pitching (20:41)
Bonus: Docsend's pitch guide & templates
Bootstrapping case study: Sherrell Dorsey, The Plug
Something Arlan doesn't do business without...
(video) Sherrell Dorsey - data-driven business decisions (52:16)
(audio) Sherrell Dorsey - data-driven business decisions
Did you catch that?
Lecture notes and timestamps
Model 3: Building a network
Brand vs. Reputation (10:12)
How Arlan got Mark Cuban's attention (19:57)
Networking vs Networks (audio)
Major takeaway
Bonus! Arlan's chat with Mark Cuban (40:56)
Case study: Arlan's book It's About Damn Time
Arlan's book deal
How publishing = more than 1 revenue stream
8 lessons from the book
Techish: UK perspective and book breakdown
On 'Becoming Money': Interview w/bestselling author of 'The $100 Startup' & 'Side Hustle' (26:14)
On 'Authenticity': Interview w/iconic "Milkshake" singer, chef, & entrepreneur Kelis (56:34)
On 'Creativity': Interview w/award-winning photographer & Creative Live founder Chase Jarvis (49:57)
Harvard Business Review Case Study: Arlan Hamilton & Backstage Capital
Prep materials and introduction
Video of May 21 live class with Professor Laura Huang (54:27)
Module 4: Negotiating
Negotiating skills needed to secure funding
Getting your first 'yes' from an investor
How should investors and entrepreneurs interact?
Reporting to investors after they've invested
Bonus: Lolita Taub's startup <> investor matchmaking tool (11:45)
Bonus: Raising in the age of coronavirus
Inside the mind of a millionaire during a crisis
Resilience and adapting in times like this
Brainstorming your way to opportunities
Self-care
Arlan's take on National Venture Capital Association white paper, May 2020
You did it! You reached the end:)
Arlan's final thoughts...
Terms, jargon, & tools
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